Job Detail

JOB TITLE: DIGITAL MARKETING EXECUTIVE 

JOB SCOPE:

1. Develop and manage SEO strategies to improve organic search visibility

2. Plan and manage SEM campaigns (Google Ads, Display, etc.)

3. Monitor and optimize PPC performance to maximize ROI

4. Analyse website traffic using Google Analytics and Google Search Console

5. Conduct keyword research and competitor analysis

6. Collaborate with the content team to ensure SEO-friendly content

7. Manage landing pages and update website content as needed

8. Generate performance reports and provide actionable insights

9. Track KPIs such as CTR, CPC, bounce rates, conversion rates, etc.

REQUIREMENTS:

• 3–4 years of hands-on experience in digital marketing (B2B or B2C)

• Solid knowledge of Google Ads, SEO tools (Ahrefs, SEMrush), and GA4

• Basic HTML/CSS understanding is a plus

• Strong analytical skills and attention to detail

• Good communication and project management skills

• Experience in biotech, sustainability, or agriculture sectors is a plus but not a must

PREFERRED/REQUIRED CERTIFICATIONS:

• Google Ads / Google Analytics

• Meta (Facebook) Blueprint Certification

• HubSpot Academy Certifications

• Others that are relevant

• Candidates with certifications in content strategy, video editing, or UX/UI design will have an added advantage