Marketing Executive

Position Summary

We are seeking a creative, results-driven, and digitally savvy Marketing Executive to support the planning and execution of integrated marketing initiatives across multiple online and offline platforms. The successful candidate will be responsible for managing social media channels, creating engaging marketing content, executing digital advertising campaigns, supporting promotional events, and monitoring campaign performance to drive brand awareness, customer engagement, and business growth.

This role is ideal for an individual who is passionate about digital marketing, content creation, and data-driven marketing strategies within a fast-paced environment.

Key Responsibilities

Digital Marketing & Social Media

• Manage and maintain the company's social media platforms, including Facebook, Instagram, TikTok, LinkedIn, and other relevant channels.
• Develop and execute social media strategies to increase brand awareness, audience engagement, and lead generation.
• Plan and schedule social media content calendars aligned with marketing campaigns and business objectives.
• Monitor social media interactions and respond to customer enquiries where appropriate.

Content Creation

• Create engaging marketing content including:
  • Social media posts
  • Articles and blog content
  • Promotional copy
  • Email marketing content (EDMs)
  • Campaign landing page content
• Ensure all content aligns with brand guidelines and marketing objectives.
• Coordinate with internal stakeholders to gather content and campaign requirements.

Digital Advertising

• Plan, execute, and optimise paid advertising campaigns across:
  • Meta Ads (Facebook & Instagram)
  • Google Ads
• Monitor campaign budgets and advertising performance.
• Conduct A/B testing and recommend improvements to maximise return on investment (ROI).

Website & Email Marketing

• Update website content, promotions, banners, and landing pages.
• Prepare and manage Email Direct Marketing (EDM) campaigns.
• Ensure website content remains current, accurate, and aligned with ongoing campaigns.

Marketing Campaigns & Events

• Support the planning and execution of promotional campaigns, seasonal marketing activities, exhibitions, roadshows, and customer events.
• Coordinate campaign materials with vendors and internal departments.
• Assist in campaign logistics before, during, and after events.

Performance Analysis

• Track campaign performance using relevant digital marketing analytics tools.
• Prepare regular marketing performance reports and campaign summaries.
• Analyse key marketing metrics and provide recommendations for continuous improvement.

Creative Design & Multimedia

• Produce basic marketing collateral using graphic design software.
• Create simple promotional videos and short-form content for social media.
• Edit images, videos, and digital assets for marketing campaigns.

Requirements

Education

• Diploma or Bachelor's Degree in Marketing, Mass Communication, Digital Marketing, Business Administration, or a related discipline.

Experience

• Minimum 2 years of relevant experience in marketing, digital marketing, or social media management.
• Experience managing digital advertising campaigns is an advantage.

Technical Skills

• Good understanding of:
  • Social media marketing
  • Digital marketing strategies
  • Content marketing
  • Email marketing
  • Google Ads
  • Meta Business Suite
• Familiarity with Google Analytics is an added advantage.
• Basic graphic design and video editing skills using tools such as Canva, Adobe Creative Suite, CapCut, or similar applications.
• Proficient in Microsoft Office applications.

Soft Skills

• Excellent written and verbal communication skills.
• Strong copywriting and content creation abilities.
• Creative mindset with attention to detail.
• Able to manage multiple projects and meet deadlines.
• Good organisational and time management skills.
• Self-motivated, proactive, and capable of working independently.
• Positive team player with good interpersonal skills.

Kindly contact Ms Rachel at +6019-772 2619 for further details or send your resume to [rachel.gan@cityrecruit.com.my]

or

Kindly contact Mr Sashi +6012 585 5453 for further details or send your resume to [crcs-my-recruitment2@cityrecruit.com.my]