Content Creator

Job Summary

We are looking for a creative and passionate Content Creator to join our Marketing Department. This role is responsible for producing engaging, high-quality content that showcases our motorcycle products, services, promotions, and brand identity across digital platforms. The ideal candidate is skilled in photography, videography, storytelling, and social media content creation, with the ability to transform ideas into compelling content that drives audience engagement and supports business growth.

Key Responsibilities

Content Creation & Production

• Create engaging and high-quality content, including videos, photos, graphics, articles, reels, short-form videos, and promotional materials for digital marketing channels.

• Plan, shoot, edit, and publish content that highlights motorcycle products, customer experiences, events, promotions, and company activities.

• Develop creative storytelling concepts that effectively communicate product features, benefits, and brand values.

Social Media Management

• Manage and maintain the company’s social media platforms, including Facebook, Instagram, TikTok, YouTube, and other relevant channels.

• Ensure consistent branding, messaging, and visual identity across all digital platforms.

• Schedule and publish content according to the marketing calendar and campaign objectives.

• Engage with online audiences by monitoring comments, messages, and customer interactions when required.

Marketing & Campaign Support

• Collaborate closely with the Marketing and Sales teams to develop content that supports promotional campaigns, product launches, events, and sales initiatives.

• Generate creative ideas and content strategies to increase brand awareness, customer engagement, and lead generation.

• Support marketing events, roadshows, exhibitions, and promotional activities by capturing and producing event-related content.

Industry & Market Research

• Stay updated on motorcycle industry trends, consumer interests, competitor activities, and emerging social media trends.

• Identify new content opportunities and recommend innovative approaches to enhance digital engagement.

• Explore and utilize AI-powered content creation tools and emerging technologies to improve content quality and productivity.

Performance Monitoring & Optimization

• Track content performance and audience engagement metrics across social media and digital platforms.

• Analyze content effectiveness and provide recommendations to improve reach, engagement, and conversion rates.

• Continuously optimize content strategies based on data insights and audience preferences.

Key Performance Indicators (KPIs)

• Deliver a consistent volume of high-quality content according to the approved marketing calendar.

• Achieve growth in social media followers, engagement rates, reach, and audience interactions.

• Maintain timely completion and publication of assigned content projects.

• Contribute creative ideas that improve campaign performance and brand visibility.

• Support marketing and sales objectives through effective content-driven initiatives.

Requirements

Education & Experience

• Diploma or Bachelor's Degree in Marketing, Digital Marketing, Mass Communication, Multimedia, Creative Media, Broadcasting, Journalism, or a related field.

• Minimum 1–3 years of experience in content creation, social media management, digital marketing, or a related role.

• Experience in automotive, motorcycle, lifestyle, retail, or consumer-focused industries is an added advantage.

Technical Skills

• Proficient in photography, videography, and content production for digital platforms.

• Strong skills in content editing software such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Canva, CapCut, or equivalent tools.

• Familiarity with social media platforms including Facebook, Instagram, TikTok, YouTube, and emerging digital channels.

• Understanding of content performance metrics, social media analytics, and audience engagement strategies.

• Knowledge of AI-powered content creation, video editing, and digital marketing tools is an advantage.

Personal Attributes

• Creative thinker with excellent storytelling and visual communication skills.

• Passionate about digital content, social media trends, and audience engagement.

• Strong attention to detail and commitment to producing high-quality work.

• Self-motivated, responsible, and able to work independently with minimal supervision.

• Excellent time management and organizational skills with the ability to meet tight deadlines.

• Strong communication and interpersonal skills in both English and Malay.

• Positive attitude with a willingness to learn, adapt, and grow in a fast-paced environment.

Kindly contact Ms Rachel at +6019-772 2619 for further details or send your resume to [rachel.gan@cityrecruit.com.my]

or

Kindly contact Ms Veena +6012 598 5453 for further details or send your resume to [crcs-my-recruitment1@cityrecruit.com.my]