Job Detail



Specialisation: Finance – Corporate Finance/Investment/Merchant Banking
Education Qualification: Bachelor Degree
Work Location : Johor Bahru, Johor
Salary Range : RM 8,000.00 – 12,000.00
Posted Date : September 05, 2022

Job Highlights

*             Friendly Working Environment

*             Fixed + Performance Bonus

*             Career Development Opportunity


Job Description

·       Spearhead and champion new product development

·       Incorporate the company goals, missions, and branding strategy in the NPD process.

·       Define the long-term strategy for the company's products and create a product roadmap.

·       To communicate the product strategy to all relevant participants and stakeholders.

·       Identify potential new products by analyzing its market share/ market competition, revenue, profit and return of investment of manufacturing facilities and market penetration channels.

·       Able to understand the regulatory (local and overseas) requirements to facilitate NPD

·       Liaise with third party manufacturing to facilitate the manufacturing process

·       Provide direction for product positioning.

·       Monitor the product lifecycle for both newly launched and existing products.

·       Drive the conceptualizing of product design strategy.

·       Identify opportunities for product innovation and product enhancements.

·       Work closely with the R&D, Sales & Marketing and the Production team on the product development, product enhancement, branding, promotions, social media strategy etc.

·       Oversee the organization’s product communication function.

·       Facilitates Marketing’s request on promotion pack with the manufacturing operational team.

·       Responsible for leading and managing a team of Product Executives and Design Personnel.

·       High potentials will be placed under the organization's Corporate Succession Planning Program and will be mentored, groomed & coached for Senior Management roles.



·       Candidates should possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Business Studies/Administration/Management, Commerce, Marketing or equivalent.

·       Good communications skill with all levels.

·       Hands on work experience in managing branding function is preferred

·       Multilingual in both oral and written form.

·       At least 5 years hands-on working experience in managerial role with a similar capacity in the healthcare / FMCG / food industry.

·       Preferably Managers specializing in Marketing/Business Development or equivalent.

·       Possess a strong and active creative passion.

·       Computer literate, able to work independently, a proven team player, dynamic, result oriented, highly motivated, proactive, resourceful and forward-looking.