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ASSISTANT MARKETING MANAGER [ FOOD & BEVERAGE / JOHOR BAHRU ]

Specialisation: Marketing/Business Development
Education Qualification: Bachelor Degree
Diploma
Professional Certificate
Professional Degree
Work Location : Johor Bahru, Johor
Salary Range : RM 3,000.00 – 4,000.00
Posted Date : November 29, 2019

Responsibilities:

  • Establish and execute the marketing plans for nationwide and international promotions, advertising (ATL & BTL) and new product launching.
  • Liaison with other departments to ensure smooth implementation of all promotions.
  • Promotional stock forecast and result analysis.
  • Promotional pricing positioning – study and review products, menu / services, analysing business development and monitor market trends.
  • Digital marketing – oversee social media platforms (Facebook/Instagram/YouTube) day to day activities. Develop and manage digital campaigns and handle customer feedbacks with in-house team and agency.
  • Conducted quantitative survey (internal and external) for new products.
  • Negotiate and liaison with business partners and agencies (creatives & media agency, media owners) on campaigns specifications such as design, colour, material, product, packaging, costing etc.  
  • Evaluate and manage A&P funds, budgets, expenditures etc.
  • Training and performance evaluations of departmental staff and oversee their daily activities.

Requirements:

  • Degree in Business or related fields
  • More than 5 years working experience in key managerial role.  Proven work experience as Marketing Manager or similar role.
  • Knowledge of different types of media channels.
  • Fluent in English, Malay and Mandarin is preferred 
  • Familiarity with digital marketing.
  • Experience with budget planning
  • Good communication skill and experience with cross-department functions.

Kindly contact the following consultant  at  07-2305453 for further details or send your resume to Talent Resource Unit [ cr-talentresource2@cityrecruit.com.my ] / Ms Cherry [ cherry.chuah@cityrecruit.com.my ]